INTERNET DATING CONFERENCE

Special Session: FREE BUSINESS MODELS AND WHAT THEY MEAN TO THE DATING INDUSTRY

Three to Four years ago, Online Dating based on the Free business models began to gain steam. Plenty of Fish, followed by FreeOnlineDating.co.uk began to gain market share. Other "Freemium" models such as the social dating site Zoosk and mroe recently Badoo grew at even more accelerated rates, taking market share.

These sites were either scoffed, laughed off or simply tolerated by the remainder of industry.

One thing had happened: They grew.

In recent months, the online adult industry has begun to take a closer look at the online dating space. Why? Good Question. The adult industry has metastacized and is currently cannibalizing themselves with a "e;Free"e; business model. One of the most lucrative industries on the internet is declining in revenues and companies in the business are losing money at an astonishing rate. So now they are looking at other lucrative markets --- hence they are looking at one of the businesses they originally started: online dating.

More competition is good. But if FREE becomes the majority of the business, then what will become of the dating industry? Will it follow that of the revenue losses in the adult business? Will it adapt?

Marc Lesnick (Conference Organizer of the Internet Dating Conference) witnessed this trend and will discuss its long term impact. Mr. Lesnick will also cover all the examples of the free business model (ex: advertising based, freemium, etc). Mr. Lesnick will suggest potential defences and/or adaptations the industry can take over the next few years to handle a potential market disruption.