Markus Frind, CEO and Founder of PlentyOfFish Media Inc., graduated in 1999 from British Columbia Institute of Technology with a diploma in Computer Systems Technology. In 2004, PlentyOfFish became a full-time business for Frind.[9] He ran the site independently until 2008, when he began hiring other employees at his new Vancouver headquarters. In 2010, PlentyOfFish launched mobile apps for iPhone and Android. As of May 2013, about 70% of POF´s log-ins come from mobile devices. In an August 2012 interview, Markus Frind stated that based on the millions of relationships and marriages PlentyOfFish has created over the past several years, it is estimated that over 1 million babies have been born as a result of the website. On May 20, 2013, Frind implemented several changes to the website with the stated goal of focusing on "meaningful relationships." Among these changes were the removal of the "intimate encounters" option. PlentyOfFish employs 66 people, including developers, marketing managers, and customer service representatives. The site relies on volunteers to monitor forums and sort through the 50,000 new photos that come in each day.