(Monday January 20, 2015 - 9:00 AM to 12:00 NOON)

This special session (by Registration Only) is provided by Mark Brooks (Publisher - Online Personals Watch). It is designed as an introduction to the online dating industry and will cover:

  • Overview of the Online Dating Industry
  • Business Models for Online Dating
  • Financial Examples of Online Dating Businesses
  • Software Choices, Selection and/or Programming
  • Marketing Strategies
  • Latest Business Trends
  • New Technologies including Mobile
  • Customer Service Issues
  • Pitfalls Other Sites Faced
  • Buyout Opportunities

    This session is ideal for business executives and entrepreneurs looking to enter the business.

    Note: Attendance at this event requires a separate registration

    Registration: Full Conference with Session    Session Only

    About the speaker: Mark Brooks

    Mark Brooks operates a boutique consultancy that exclusively serves internet dating and social networking companies. He has advised the CEO's of Friendster, Friendfinder, Cupid, Webdate, PlentyofFish, TRUE among others, and has worked in the online community space since 1998. When Mark earned his B.S. in Engineering Management from the University of Hertfordshire (near London), online dating was just beginning to take shape on the message boards and forums of the internet. He originally ventured to the U.S.A. to help start a community aerial photography company in Pennsylvania in 1991. After graduating in 1994, he sold non-contact laser-based metrology and particle measuring systems to the likes of HP, Intel and Seagate. By 1998, Mark saw the potential that the internet held for helping people connect and moved to California to start Ace-Club.com, an adventure and social club serving Silicon Valley, and then helped start eturn (now Remoba), an early competitor to Plaxo. In 1999 Mark helped develop an early personality profiling dating site called Hypermatch which was sold to EZBoard. In 2003 he worked with Jonathan Abrams at Friendster to seed the Friendster community through media relations, promoters and events. He then joined FriendFinder to assist Dr Conru and Dr Zhang with media relations and business development. He left FriendFinder with Dr Zhang to help design and build the personality profiling based diet site, Diet.com, and then worked as VP for Cupid.com to overhaul the site design and acquire a speed-dating company and expand it into 70 U.S. cities. June 2004 marked the first post on OnlinePersonalsWatch.com. "OPW" has become the #1 online resource for the business of online dating and matchmaking. SocialNetworkingWatch.com followed in August 2006. Mark's expertise in the industry has made him a regular keynote speaker at conferences around the world and a highly sought after consultant to internet dating and social networking companies. He also manages media relations for the Internet Dating & Social Networking Conference and is President of the Internet Dating Executive Alliance.